It probably won’t surprise you to discover that people are increasingly going online to seek medical information. Because of this trend it is not uncommon for a patient to arrive at the practice equipped with pages of printed information related to their symptoms. Are you also aware that patients are more and more using the web to research and select a GP Surgery?
How a GP surgery website could help your practice:
- A GP surgery website can help to ease the workload of practice staff.
A GP surgery website can host a range of features, such as online booking of appointments, ordering repeat prescriptions, pre-registration, surveys and downloadable forms. Helping to free up telephone lines and therefore reduce pressure on reception and administrative staff.
- A professional GP surgery website provides your patients with the convenience of 24hr access to your practice.
Patients have instant access up-to-date information, find answers to common questions, download and fill in forms, cancel appointments etc. All without having to leave home, pay for a call or wait for a response.
- A professionally designed GP surgery website enhances the practice’s image and helps to promote the surgery services.
A surgery website is an affordable way to reach new patients and create a favourable first impression without the expense and limited reach of print and advertising. The website can inform patients about the range of available services and provides a reliable source of practice information. Such as opening hours, practice news, holiday times, feedback and contact information.
- Patient-practice interaction and feedback is encouraged.
If information gathered by the practice website is used in ongoing practice development GP services are improved. A fully featured practice website sends out regular email updates and surveys to keep patients up-to-date and encourage feedback. In addition more adventurous practices take advantage of Facebook and Twitter to further encourage dialogue with patients.
Low cost and effective
A GP practice can set up and maintain a surgery website for very little cost. If used effectively it can help the practice keep patients informed, help practice staff streamline the process of serving patient needs, and attract new patients.
A practice website from GenPra costs from £175 per year. Sign up for a trial site – completely without obligation for 30 days.